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  • Es un espacio propicio para que interactúen, deliberen y planteen sus inquietudes y necesidades, lo que a su vez permitirá estructurar un programa institucional de la FNC que acompañe y fortalezca la capacidad de gestión y operación de las asociaciones en los territorios.

Chinchiná, August 21, 2019 (FNC Press) – From this Wednesday and for three days the First National Meeting of Coffee Growers Associations will take place, organized by the National Federation of Coffee Growers (FNC). The meeting is a propitious space for coffee growers associations from all over the country to interact, deliberate and raise their concerns and needs, which in turn will allow to structure an institutional program of the FNC that accompanies and strengthens the management and operation capacity of the associations in the territories.

The event will have the participation of 100 associations of coffee growers, from 18 coffee departments, whose leaders and assistant representatives collect the feeling of 9,560 coffee producers who are part of these organizational structures, which have been generating business opportunities in the chain of coffee value for the benefit of their families, the community and their regions.

This initiative arises by mandate of the coffee growers themselves, who within the National Coffee Growers Congress (the highest authority and instance of union deliberation) have raised the need to strengthen producer associations through a permanent support program.

In the current FNC Management, these recommendations took the form of a guideline that begins to materialize and enrich itself with initiatives such as the first associative meeting. “With this meeting we want to hear first-hand the needs of the associations, know their proposals and understand how their own leaders understand them according to their challenges,” said Roberto Vélez Vallejo, General Manager of the FNC.

The agenda of the meeting will address issues such as challenges of the associative groups (according to an institutional diagnosis), value proposition of the FNC and innovation in the coffee value chain, assertive communication and management of communication tools, Almacafé logistics at the service of the producers, exchange of experiences of associative groups, and tools to market coffee from the associations.

There are also issues such as coffee exports (including small quantities), impact leadership, challenges of associative groups and technological developments in harvest and post-harvest by the National Coffee Research Center (Cenicafé).